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Smartphone is a classic example of disruptive innovation that has quickly disrupted not only the existing markets and value networks, but also our society and her values - by creating millions of Selfie-obsessed narcissistic individuals worldwide. Whether it's good or bad, Selfie-obsession has certainly become epidemic, and no one is immune. Social media, such as FB, Twitter, Instagram etc are totally flooded with selfies of self-obsessed folks from all walks of life, all strata of society, rich and poor, beautiful as well as beauty-challenged, celebrities as much as obscurities, and people of all colors, genders, races, religions and ethnicities etc. While 'Selfies’ may have become a huge trend in social media, many psychiatrists associate the Selfie-obsession to serious mental health issue called "Body Dysmorphic Disorder" that involves dysfunctional narcissism and person’s obsession with her/his looks. Thank you Smartphone! You're truly the most disruptive innovation of 21st Century!