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Author's bio:*Required Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Professor of Marketing, Coleman Chair in Marketing, and Director of Research at the Center for Retailing Studies at Mays Business School, Texas A&M University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The Shankar-Spiegel Award from the Marketing Edge Institute is named in his honor.
Medical practitioner who is regarded as the father of medicine
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