Farmed and Dangerous

Farmed and Dangerous is a four-part webisode comedy series from Chipotle Mexican Grill. This series is a satire of "Big Ag" and "Big Food" practices, featuring the fictional megacorporation Animoil feeding cows petropellets, which are made from petroleum directly rather than indirectly, from the corn and soybean that require so much petroleum products to grow (nitrogen fertilizer is made from the nitrogen present in the air and hydrogen present in natural gas from fracking). The series is part of an unconventional Chipotle marketing campaign to make people think about the origins of their food. Some agricultural groups have criticized the series as unrealistic. Along with the webisodes, people are also invited to play trivia based on each episode via their phone to win prizes from Chipotle.