Paul Rozin

Paul Rozin is a professor of psychology at the University of Pennsylvania who teaches two Benjamin Franklin Scholars honors courses, in addition to graduate level seminars.






People come to like a wide variety of innately negative experiences:
the burn of chili pepper in the mouth, the bitterness of coffee, the fear from riding on a roller coaster, such benign masochism is widespread in humans, and we really don't know how that process operates.

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