In terms of communications, Neymar's big problem - and it's one common to other athletes - is his lack of empathy, he is very protected, and the people who speak for him are his dad, his mum, his sister, his girlfriend. Neymar never speaks and when he does it is via social media or in tightly controlled interview situations. Any identification with him is superficial. The priority is getting him to open up and let the public know the real Neymar.
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