“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
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"Adrian Frutiger Quotes." Quotes.net. STANDS4 LLC, 2025. Web. 2 Jan. 2025. <https://www.quotes.net/quote/56801>.
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