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You can always differentiate cheap restaurants from high-class restaurants by looking at the menus that they offer. Cheap and low class restaurants always talk about "You", like "All You Can Eat", "Your Choice" etc. High class and expensive restaurants, on the other hand, always offer their own terms, such as "Chef's Choice", "Gourmet Food" etc. When you are the best and cut above the rest, you don't need to lure with inciting and seductive language to attract. Your quality par excellence and high standards will do that job very well. Strive to be extraordinary, and the world will follow you.