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Reputation Management - The Classic Strategy to Success: The internet has given the power of knowledge to customers. Customers just need to enter your name in the search engine such as Google and they will get information about your business. This information can be in the form of your official website link and/or customer/product reviews. The customers find this information very useful as it aids them in decision making and reducing their risk while shopping. As this information influences the customers in your favor or against you, it can quickly become a major hurdle for your business. Therefore, it is important to manage your online reputation when you are dealing with online public relations. All business persons realize the power of Word of Mouth (WOM). Just one customer spreading bad WOM about you can ruin any strongly created image built through extensive marketing campaigns. WOM, especially negative WOM spreads like the wildfire spreads in a forest. A customer's negative posts about your business will surely damage your image;…