Something for nothing is worth nothing...

Lance H. Turner

Born Jan. 04 1927 to Death on July 14, 2014. Provo, Ut. Architect / Designer. Among the last of the US Army's mounted Cavalry Soldiers. Lance Turner likes to sketch and draw. He spends time doing it every day. But in the 1950s, as an art director of storied ad agency Foote, Cone and Belding, he got an assignment to market Smokey Bear. Turner said, "I liked the outdoors, and so I was chosen to work on the Smokey Bear Project. It was just in the development years. I am not the originator." But Turner's work took Smokey to new heights as the campaign resulted in a measurable drop in forest fires by focusing the message on children. "Not only did we have billboards and posters in the forests, we also enlisted the schools and put posters and promotional materials in the schools," he said.

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