Even though you are not required to, consider holding yourself accountable for what you say online and on social media. More and more, it feels like social media has isolated people from the accountability of their words and claims. It seems as though lying, cheating and stealing are practically encouraged with the use of AI and cheap marketing tactics that focus on showing people how to appear as experts over highlighting genuine authority and expertise. So many make any claim they want, say anything they want and push false hype in order to present their subjective opinions as objective truth. (To me, this is lying.) I still believe Messaging and Marketing can be done morally, ethically and transparently. But in the end it is your choice.

Loren Weisman

Loren Weisman is a Messaging and Optics Strategist. Starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content distribution, messaging, engagement, and social media trends. Loren has been a keynote speaker for numerous events, expos, conferences and summits across the US and Canada. Loren's speaking and talks focus on authentic and authoritative messaging strategies, transparent and true business models, audience perceptions and optics as well as individualized faithful engagement methods.

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