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Most technology is neither good nor bad, that distinction is reserved for people.

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Shelly Palmer

Shelton Leigh "Shelly" Palmer advertising, marketing and technology consultant, and business adviser. He is the Professor of Advanced Media in Residence at the S. I. Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, a tech strategy and solutions consulting practice. He is the former president of the National Academy of Television Arts & Sciences (NATAS), New York chapter (NATAS/NY), and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.

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