The more time Bud Light Seltzer spends working to convince hard seltzer drinkers there’s no beer in it, the less it’s able to talk about the things that actually matter, like flavor.

Bryan Roth

Bryan L. Roth is the Michael Hooker Distinguished Professor of Protein Therapeutics and Translational Proteomics, University of North Carolina School of Medicine. He is recognized for his discoveries and inventions in the general areas of molecular pharmacology, GPCR structure, and function and synthetic neurobiology. He is a member of the American Academy of Arts and Sciences (AAAS) and the National Academy of Medicine of the National Academy of Sciences (NAM)

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