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It's going to have definite effects on the global market because the market looks at competitors and especially not having to add sulphur ,there's a huge advantage to the process and that changes the brand, it gives you a new brand that the health conscious world looks at so I'm pretty certain on the back of the rooibos brand that's already around the world you will definitely see traction, but then even as a standalone product because its new its innovative it's got a marketing edge and obviously if they do it cleverly they will get market share quite quickly.