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There’s an idea that a really good ad, or one delivered in just the right context to a targeted audience, can influence voters, but we found that political ads have consistently small persuasive effects across a range of characteristics, positive ads work no better than attack ads. Republicans, Democrats, and independents respond to ads similarly. Ads aired in battleground states aren’t substantially more effective than those broadcast in non-swing states.
Found on FOX News 2 years ago
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