Quotes from the news wire:
In Adidas terms, it is a rounding error in the marketing budget.
Found on Reuters 8 years ago
It does open the door to second or third-tier brands to get a leg in.
Found on Reuters 8 years ago
This is a real punch to the jaw for athletics. Already it was a difficult sell. This is going to make it a very, very difficult sell.
Found on Reuters 9 years ago
They are paying for the right to sponsor a particular event... they aren't buying a share in the business.
Found on Reuters 9 years ago
They don't care where the tournaments are held. Sponsors do 95 percent of the exploitation of their sponsorship in the year leading up to a World Cup.
Found on Reuters 9 years ago
Problem solved. This was the major hurdle and changes everything.
Found on Reuters 9 years ago
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