Quotes from the news wire:
The more you buy into just one hardware product, the less likely it is you’ll ever leave.
Found on Reuters 3 years ago
We weren't expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were, they know once consumers get into their ecosystem, they don't leave.
Found on Reuters 5 years ago
That helps them get the product more affordably into the hands of more customers and increases the base, every data point seems to say, if you get someone into the Apple ecosystem, they generally don't leave.
Found on Reuters 5 years ago
If it works, it's one more thing that causes you to stay deeply loyal and entrenched in the Apple ecosystem, even if something better comes along.
Found on Reuters 5 years ago
I don't look at that as saying Apple has given up on the (Apple smart speaker) HomePod or the Apple TV - those will be the products where Apple Music or an Apple movie experience work the best, but Apple is smart to not limit the places people can consume their services.
Found on Reuters 5 years ago
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