Quotes from the news wire:
As people pull up into our parking lots, we've got food and beverage and we've got music going on, we want to make sure that, from the minute people arrive here, they feel like they are at something special, at a party.
Found on Reuters 9 years ago
The budget for the whole event is almost $ 60 million, of which about 10 percent is on our television production, about 20 percent is all television and the rest kind of breaks down, about $ 40 million comes from outside of Vail Valley and $ 20 million came from within but we had much more than spent here just preparing for the championships, so we got an up-side before a single person took a turn on the course.
Found on Reuters 9 years ago
With Lindsey Vonn and Mikaela Shiffrin so recognizable and so liked, it's really opened up the avenue of people being interested in ski racing that have never even skied before, we've been able to reach out to all parts of the United States.
Found on Reuters 9 years ago
For us, it's seldom the economic impact we care about, it's more about television and the impact of that, the number of eyeballs that get to see the races, that's really our big driver.
Found on Reuters 9 years ago
We wanted to put our U.S. brand on these championships so we thought we would treat them a little bit more like we treat our other big sports, like football, we have an official cheerleading squad and at our opening ceremonies we had a marching band and an' a cappella' group.
Found on Reuters 9 years ago
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