Quotes from the news wire:
Most brands are new to crowdfunding and they don’t fully understand the potential that crowdfunding has as a market research, market validation tool and we really want to support that use case, what it is in it for the brand is it is an amazing way for them to directly engaged with consumers and to really find out what the audience cares about. It’s a way for them to uncover innovation.
Found on FOX News 9 years ago
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