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As they were putting the movie together, the script called for them to use a Jeep, but Dwayne Johnson is a huge Ford fan, and had worked with us previously doing advertising work for us for our Customer Service division. And he said, ‘I’d much rather use a Ford product here, and I know there’s a new Bronco coming out. Maybe I could use that?’.
Found on FOX News 6 years ago
It had a lot of fans internally, so we kept it around hoping that we could build it someday.
Found on FOX News 6 years ago
Bronco is a vehicle that, like Mustang, is iconic and cool, and so anything we can do to associate it with other things that are also iconic and cool, like The Rock, I think is beneficial to both of us.
Found on FOX News 6 years ago
We wanted to make sure that people understood that this isn’t what’s coming for the next Bronco, that was kind of the only downside to it, that people would see it and say, ‘OK, that must be what the new Bronco’s going to be.’ And that’s not the case.
Found on FOX News 6 years ago
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