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Hugh Hefner was identified as the face of Playboy for decades. Even though he’s gone and the family is not involved, these allegations in the consumer’s mind is that they associate him with the brand.
Found on FOX News 2 years ago
How do they break apart from [Hefner]? What do they do? We’ve seen some of this commentary in their statements, but still, advertisers seeing these accusations think of Hefner whenever the term Playboy is brought up. They’re synonymous. At some point, they’re really going to have to do a hard break for Hefner.
Found on FOX News 2 years ago
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