Quotes from the news wire:
We can provide back-end, centralized support while still allowing [coffee shops] to maintain their unique character and atmosphere, on the front-end consumer facing side, the biggest thing is to blur the lines between a chain and an independent business. The ultimate goal, it seems, is to become a strong enough network that premium independent coffee shops can’t afford to exist outside of it. Says Rotem.
Found on FOX News 9 years ago
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