Quotes from the news wire:
The conventional wisdom said that you had to have a different name for every class of product that you had — a la Sears Roebuck with the Kenmore appliances and the DieHard batteries and the Craftsman tools, we looked at it and we said, you know, we're in so many countries and we have such a wide array of products we'll have a room full of attorneys that are doing nothing but trying to clear these names.
Found on CNN 2 years ago
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