Quotes from the news wire:
The Andy Griffith spots seem to clearly be targeting an older demographic, nostalgic for the past, very much in line with Trump's Make America Great Again rhetoric, which recalls a simpler time in our history, at least for a very specific demographic.
Found on CNN 4 years ago
Given that, I think the fact that Biden is outspending President Donald J. Trump so much on ads, and the fact that many of those ad buys are forcing President Donald J. Trump to advertise in states he thought he had in the bag, indicates a real Biden advantage.
Found on CNN 4 years ago
Having a consistent presence on TV communicates that Biden's war chest is strong.
Found on CNN 4 years ago
( Trump's) supporters are on Facebook, the demographics of people on Facebook are well suited to their target audience, and the affordances of Facebook all lends itself well to their strategic use of the platform, i also think that Facebook ads generally get less scrutiny, and are not subject to the same set of regulations or norms as TV ads, so that may be part of their strategy as well.
Found on CNN 4 years ago
Campaigns tend to take an arms-race approach to advertising.
Found on CNN 4 years ago
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