Quotes from the news wire:
We know our audience are very used to and enjoy dealing with very short form content, they like seeing themselves published.
Found on Reuters 9 years ago
We understand that MTV is a 30-year-old brand and we absolutely always have to be re-inventing ourselves, the only thing our audience will reject from us is creative cowardice, so for MTV to look like a traditional broadcaster is just not acceptable ... We absolutely have to take risks, we have to create and we have to do something new.
Found on Reuters 9 years ago
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