Quotes from the news wire:
I think brands would be very smart to align themselves with her because she is such a brave spokesperson. I think we are going to see a lot of brands across all categories - beauty fashion, sports, entertainment - looking to get a piece of her, she probably feels a certain responsibility as one of the first transgender celebrities and will be a little more cautious in terms of deals. But she definitely has the potential and the same marketability as any of the Kardashians.
Found on Reuters 9 years ago
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