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I was intrigued by the concept, and the fact that they were able to grow their email list rapidly by putting together this event, it’s creating great free content, and then also making money [through post-facto sales].
Found on FOX News 9 years ago
What you want to do is focus on building authentic relationships before you need them, if you have to reach out cold, and I did that on a few occasions, in the first line of your email, give them a genuine compliment. Maybe you’ve read their book or their blog post and you can share that you got good results. Who doesn’t like a genuine compliment?
Found on FOX News 9 years ago
You can let the speakers provide a free giveaway, you can link that up below the video, and they can grow their email list by hundreds of people possibly, just by doing an interview for 45 to 60 minutes. That’s powerful.
Found on FOX News 9 years ago
When you interview experts in your field, you borrow off their credibility, you can make money without having to create a product yourself, as long as you’re a great interviewer and can pull out the best content from the experts you’re interviewing. I did the summit because I wanted to build more authority in the space.
Found on FOX News 9 years ago
Think about what you can do to add value to them before you reach out, you can leave a thoughtful comment on their blog, share their content, or leave an Amazon review or -- even better -- a video review of their book. One woman I know did a video request to the speakers, telling them why she wanted them to speak on her summit, and that’s a really good way to set yourself apart.
Found on FOX News 9 years ago
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