Quotes from the news wire:
The US Open is a business just like every other business, we're here understanding what people are saying about Chris Evert and Martina Navratilova, but if I'm Noah Syken or a bank or really I'm in any business, I need to understand what people are expressing about my company, about The US Open, about my brand.
Found on CNN 4 years ago
We engage in partnerships like with The US Open, or any of our other sports partnerships, because we believe that people have a passion for tennis, if we can deliver an amazing experience through an activity that they love and believe in and spend their leisure time in, when they go back to their office and have a decision to make about what they're operating in The US Open, they'll think of IBM.
Found on CNN 4 years ago
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