Quotes from the news wire:
If you want to build your brand overnight and become a household name, then sponsorship is a very effective way of doing it, it creates endorsement and trust. There is an assumption that the rights holder wouldn't associate itself with a brand that isn't trustworthy.
Found on Reuters 8 years ago
We're now entering a zero tolerance era for sponsors, it is now seen as not acceptable to 'stand by your man' because of the amount of scrutiny corporates are now under.
Found on Reuters 8 years ago
The advent of digital means there is less need for the event platforms. Fans don't interact with the governing bodies. They engage with the sport, the teams and the individuals.
Found on Reuters 8 years ago
Athletics isn't a merchandising machine like football is.
Found on Reuters 8 years ago
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