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You could describe it as a high-end chair lift. People don't want, in many cases, a chair-lift on their beautiful staircase and they don't necessarily want a lift; it's about looking at the lift for the long-term future proofing the property. And unlike a stairlift which is a permanent feature on your staircase, the lift can be sent away when you don't need it - so it's never the elephant in the room.