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I think soccer has a bad rep for rubbish food. It deserves it, I think, on the whole. So I think that other clubs can learn from that. Why can't we have great food at a soccer game? We should be able to. So it's partly eco, partly match-day experience; at least from a food perspective. We're, like, fifth tier of English soccer, so it's a bit different here from what it's like in the Premiership, for example, where they're ahead of the curve compared to a lot of clubs at our level, let's say. But I would say - on the eco front - we'll be ahead of that.