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Media is just another environment and parents just need to know that they're going to use the same rules in this different environment, and so you would sit down in the real world and play with your child, you would pretend and have a tea party. Well the same rules apply. You don't just park your kid in front of a screen and make them go play by themselves. If you sit down and play with them on that screen, on that technology, they're going to get more out of it.