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Because I paid attention to my customers’ individual needs and actions from the beginning, they don’t mind and often never think of my emails and texts as automated, i attribute almost all my phenomenal success to the relationships I have with my customers, every bit of which is fueled and strengthened by automated follow-up that comes directly from me—messages and information specifically tailored to them, their interests, behaviors, and needs. They feel personal, not robotic, and even though the correspondence customers get is computer-generated, these systems have grown my bottom line and lifetime customer value by double- and triple-digit percentages!