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Americans might love salmon, but as our study reveals, they may be falling victim to a bait and switch, when consumers opt for wild-caught U.S. salmon, they don’t expect to get a farmed or lower-value product of questionable origins. This type of Seafood Fraud can have serious ecological and economic consequences. Not only are consumers getting ripped off, but responsible U.S. fishermen are being cheated when fraudulent products lower the price for their hard-won catch.