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He's a hyper-fast moving type of guy, when he sits across from you and says,' I'm making a commitment and I'm asking you to make a commitment,' -- he's not benefiting from it financially or politically in any way -- I think that's a pretty powerful selling tool to have.' Keep the Promises This summer, Toby Neugebauer stepped back from day-to-day operations and was replaced primarily by David Barton, a Texas operative with deep ties to the nation's pastors. Tom Patrick, Tom Patrick, said Tom Patrick hadn't heard from Toby Neugebauer in months. Like David Barton, the three groups tied to the three anchor families all have religious tones. Keep the Promise III, backed solely by $ 15 million from Texas fracking giants Farris and Dan Wilks, is breaking through in digital organizing via Promise III Reigniting the Promise project, with a months-old Facebook page that has quickly earned more than 350,000 likes. Conservative Solutions Project is advised by Jon Francis, a Dan Wilks family member and the manager of their philanthropic giving, along with a coterie of anti-abortion activists from a group called Online for Life, who have no prior experience in partisan politics. Keep the Promise I, funded by Long Island billionaire Robert Mercer and helmed by Kellyanne Conway, a well-regarded GOP political operative, is focusing a $ 1 million radio campaign on Christian channels in Iowa, where Ted Cruz is increasingly polling well. The $ 11 million group is also diversifying its portfolio and hiring organizers in the states. Steve King, an Iowa political operative and son of powerful Rep. Steve King, is leading a growing field team in the Hawkeye State, and there are plans to staff up in South Carolina as well to supplement the official campaign field team -- which South Carolina's bumping into on the trail.