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I schedule my workouts during the workday and prioritize exercise over all my work activities, there is some flexibility, but if there is a conflict between a trail run I need to get in and a meeting with a client, I’ll reschedule the client meeting first. I do this because I and my business can survive the consequences of rescheduling a client meeting, even if it means losing that client. But as soon as I start pushing workouts off, I’ll start missing workouts, and once I start missing workouts, I’m close to stopping workouts altogether.