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Sisal used to be the white gold of Tanzania, in the 60's and 70's our country produced over 200,000 tonnes of sisal, huge employment was provided, then of course synthetics came in, and the prices of Sisal started falling tremendously, so in the late 90's I bought a lot of farms under receivership. And I said: 'look, I mean the price cannot go further down,' so I took a long-term view.