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One of my favorite political ads of all time was a radio ad in rural Arkansas where the announcer said, 'Wouldn't it be great if somebody running for office said something, we could have an immediate reaction to whether it was true or not. Well, we have trained this dog. Well, the dog, if it is not true, he is going to bark,' and the dog was barking on the radio and so people were barking at each other for days after that.