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I think the idea behind #ThatsNotLove is how can we think of a lot of different, creative ways to emphasize the same core message, which is that there is a difference between relationships that are about love and relationships that are about control, that you can see in some of the earliest phases of a relationship behaviors that are healthy and unhealthy, we're trying to sort of make this very clear, that every kid has a stake in solving this problem. Every kid has a stake in working for change and thereby make it easier for people to do so.