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Why is it interesting? Well, they're going after tradespeople, not the traditional mass market consumer, they want builders and electricians and mechanics and they can use that device and you can do simple diagnostics with it, so you can hold it up to a wall, you can see if a pipe's leaking, you can hold it up looking at an engine and you can see where gas is leaking. You can look at a wall and see where the cavities are; lots of different applications where dedicated thermal cameras are being used today but by putting that into their phone it makes it a bit more of an attractive proposition.