“

I think so many charities have operated in shame and guilt: Let me make you feel as bad as possible about yourself so you’ll reach into your wallet and give. For us, it’s much more invitational. It’s a great opportunity not based in guilt or shame, no one is going to wear a T-shirt about an organization that makes you feel lousy about yourself. But we do wear T-shirts from Nike because Nike makes us feel great about ourselves. Nike believes that within us is greatness.