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Though today's products are a good start, it takes a long time to change deeply-entrenched perceptions, and Microsoft has its work cut out in trying to convince potential customers that its products are more than just the workhorses they've always been for many, workflows and cultures in many creative companies are built around Apple products, and that won't change overnight. However, Microsoft's timing for these new products is great, coming at a time when Apple has been accused of neglecting its creative community.