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My experience has been when they understand the evidence and kind of just apply their own common sense to it, they very quickly come to that decision that this just isn't the best thing to do, it makes a lot of common sense to them when they hear it. They say, 'You know, I would never dream of reading a book and talking on the phone at the same time. Why do I think I can drive a car and talk on the phone at the same time when it uses the same skills?'.