“Mass media influences behaviors through a coordination effect. I.e., people want to participate only if the others also participate. Improving knowledge of attitudes is only effective in changing behavior if individuals perceive that others will change with them.
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"Claudia Lopes Quotes." Quotes.net. STANDS4 LLC, 2025. Web. 26 Jan. 2025. <https://www.quotes.net/citizen-quote/274077>.
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