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While this is a notable step in the right direction, it's a small one that comes much too late, the ethics issues that arise from Ivanka Trump ownership of the Ivanka Trump Brand also arise from Ivanka Trump ownership stake in the Trump Organization, and still more issues arise from Ivanka Trump father's ownership of that business. If the Ivanka Trump family truly cared about ethics, they would fully divest themselves of these assets -- something they should have done before they entered the White House.