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By the time of the Super Bowl, the players have been practicing and playing for 20-plus weeks and recovery leading up to the game is crucial. We also want to make sure the athletes are maintaining their weight and fueling appropriately during the week leading up to the game so that they have a full tank when the whistle blows, most importantly, we would not want the athlete to eat a food that they have never had before, especially on the day of the game.