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It's kind of like saying, you've got a baseball batter who's in a slump and so -- what they've been doing -- they look at the videotape and instead of like doing a better swing, they just start hitting the umpire with the bat. Yeah, doing something different -- but it has to make sense what you're doing, i don't think anybody who's been involved with this will say what we did worked... but that doesn't mean that this is the right approach.