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We learned that while the customer — the person paying for the product — was a man, the person using the product was a woman, in fact, 70 % of our users were women and that is when we realized that in order to properly serve the right households needs, women had to be at the center of that value chain.

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CNN 5 years ago
Ajaita Shah

Ajaita Shah

Ajaita Shah is an Indian entrepreneur and social activist. She is the founder and CEO of Frontier Markets and the President of Frontier Innovations Foundation.

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    "Ajaita Shah Quotes." Quotes.net. STANDS4 LLC, 2024. Web. 23 Dec. 2024. <https://www.quotes.net/citizen-quote/316349>.

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