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We know from the research we've done that Latinos are 30 percent less likely to have CPR performed and what the study really showed it was not that Latinos don't want to do CPR or that they're afraid of it, it's truly, I think, that we haven't gotten the messaging out on how important it is and how easy it is to do, especially now that you can do it without breathing into somebody’s mouth - you can do hands-only CPR.