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It really was the vision of Jeffrey Lurie, he has a personal connection to autism and he found that with the prevalence increasing and one in 59 families affected, they need a voice and the voice being the Philadelphia Eagles would really echo around the globe so we launched the Eagles Autism Challenge initially as a fundraising event. ... But this event cant be just one day and we wanted to be authentic to this commitment. We wanted to do more and the sensory room over a year in the making.