“

It is true that a rising number of American teenagers have tried or recently used flavored vapes and this has caused alarm. But by removing all these products from the market, the proposed United States policy forgets that the flavors are an important part of the appeal to adult smokers trying to quit smoking, in Europe, flavored e-cigarettes have contributed to recent declines in adult smoking and well-conducted randomized controlled trials show that these products do help people quit.